We don’t think anyone would argue with that statement. Everyone’s busy running from here to there, taking care of their work or family commitments, and whatever else is packed into their busy lifestyle. So a safe, efficient and well-designed car is a must. Luckily, our client Suzuki New Zealand (SNZ) has just the thing – the all new Suzuki Swift, which has just relaunched with a new generation model.
The ‘Life is Swift’ insight has been at the centre of our latest campaign for SNZ to launch the new Swift in New Zealand. Swift has been a great success in the New Zealand market, being the best selling super-mini in the country over the past ten years. With a large number of current Swift owners, as well as prospects across the small car market, we have a range of audiences to communicate with, including a network of dealers and other stakeholders that need support.
We have been working closely with SNZ to launch this new model, developing the ‘Life is Swift’ insight into a campaign theme. Then translating it into a range of engaging creative and messaging, and placing it across a wide variety of ATL and BTL channels, including digital, social, TV, radio, direct mail, out-of-home, newspaper, magazine, event activation and sponsorship activities and point-of-sale.
If you need strong insights to drive your creative and you need to talk to your audience through one or more of these channels then we can help. We’d love to talk so please get in touch.
04 384 5994 | firstname.lastname@example.org
#lifeisswift | www.suzuki.co.nz/swift