Breastfeeding NZ

CLIENT

Ministry of Health

TARGET AUDIENCE

Breastfeeding mums

INSIGHT

Babies benefit hugely from breastfeeding – especially in the first six months.  Mums need support to continue to breastfeed during this time – especially when they are home alone or feeding in the middle of the night.

STRATEGY

GSL Promotus created the social media community for this programme back in 2009 – before most organisations were using social media as a marketing tool.

With the help of our community managers, the BreastfeedingNZ Facebook page offers a place where people can visit and gain support and advice at any time of the day.  It is a place where people can give back to the wider community with their advice and support to others.  With a growing community of 56,428 people, the BreastfeedingNZ page continues to grow and provide support for mums.

Contact us now to find out more about how we have developed and created a community Facebook page for this programme.