Lincoln University

TARGET AUDIENCE

16-24 year olds who want to save the world.

INSIGHT

There are a lot of young kiwis who have a passion for our planet. They want to save the world. We discovered they felt a little powerless because they were just one person on an island in a small corner in the South Pacific and didn’t believe they would be able to make a difference.

STRATEGY

We asked people just like our audience, across the globe, who had the same passions and the same drive, and were already taking action, to tell their stories and inspire our audience – the people that will be the generation that will make a change.

Once inspired we connected the audience with Lincoln’s diverse course offering so that they could work out which course best fitted with their desire to create change.

Contact us for more information on the results and the thinking behind this highly successful campaign.