Quitline

TARGET AUDIENCE

People who want to quit smoking.

INSIGHT

Quitting smoking is one of the hardest things to do. It’s highly addictive. When people quit, they need support. And the best kind of support comes from people who have been there and done that, who won’t judge, somebody knowledgable and caring, someone to talk to and figure out a plan. And those are exactly the sort of people who work at Quitline.

STRATEGY

After talking to the Quitline advisors, it became clear that they had a deep passion for helping people quit. Many of them had been smokers in a previous life and had quit long ago. And, they all had stories about why and how they had quit. We wanted to tell these stories.

Contact us now to find out more about how we have helped Quitline achieve their objectives for the past 15 years.