We all know that smoking is dangerous and addictive, yet many young adults do not consider that their casual encounters with smoking are risky.

Have you seen the latest ad campaign we’ve developed for HPA? It builds on the previous campaign featuring the disgusting “cigarette guy”. Our new campaign shows the very sinister, manipulative and persistent side of smoking. And this time there are more cigarette characters.

There are many levels to this campaign. We launched in the social/digital space first, then outdoor and television. Using a channel led strategy, the social media looks into the “real life of ciggies” whereas the advertising shows us cigarettes “at work” recruiting new regular smokers.

Click here to view the creative.

If you would like to discuss any of this campaign in further detail, we would be more than happy to chat with you. Call us on (04) 384 5994 or email us on hello@gslpromotus.co.nz