Strategy

Success starts with a strong strategy – everyone needs to buy into it and believe in it. At GSL Promotus we focus on getting the strategy right from the outset. When product and service benefits meet consumer needs, powerful communication solutions can be developed. We are strong believers in the value of a well-constructed strategy.

SUCCESS

We start every project by ensuring everyone understands what success looks like – and this involves outcomes, not just outputs. It might sound simple, and sometimes it is. However, sometimes there are levels of success – success for the programme and success for the campaign. These levels need to be explored and agreed before any strategic work can commence.

A BETTER WAY

Our belief in finding a better way has led to the development of a suite of tools with the sole purpose of creating powerful strategic ideas. Our Kickstart meetings; our focus on strategic insights; our in-house research service; our consumer panel; and our close collaborative approach, all contribute to producing relevant and successful strategies for our clients.

STRATEGIC APPROACH

Sometimes we need to take it back even further – to understand the real meaning of the brand and what it is capable of. Our Brand Cause workshops delve into the “why” of the brand, and deliver something everyone can believe in and a base to anchor great communications. And the strategic work doesn’t stop after a big idea has been created. Strategic work is ongoing – our team will immerse themselves in your work, thus enabling us to contribute strategically, adding value, throughout our relationship.