We recently worked with our client Suzuki NZ on the launch of the latest addition to their small car range — the 2020 Swift Facelift.
Kiwis have long loved Swift’s fun personality and so we felt it was important to reflect this established ‘fun’ factor and dial it up a notch for 2020. From there the “Amp up the Fun” positioning was developed. Our imagery and creative executions are bright, fun and energetic with the use of colourful graphics and playful stock footage. The television spot features an exciting music soundtrack, and in some digital placements we even got the car to dance!
We utilised a selection of platforms to target our audience that consisted of both previous Swift owners looking to upgrade, and a younger audience that are able to buy new using finance. Our media schedule included social content, website skins, TV, radio and digital assets. At dealership level we produced print ads, eDMs, brochures, digital kiosk materials, point of sale cube towers, posters and more.
It’s been a pleasure to work along side Suzuki NZ to launch this exciting new model into the market, and we look forward to seeing how this campaign is received by customers. Read more about the new 2020 Swift facelift here.