Author / GSL Promotus

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  • Switch on to a smarter future

    With the ongoing global drive for cleaner, energy-efficient cars, there are a number of reasons why hybrids are increasingly the go-to-choice for buyers, and Suzuki New Zealand has listened to this consumer demand. New Zealand’s favourite small car just got a whole lot smarter – Suzuki New Zealand has just launched the Swift Hybrid; one of…

  • Media Goes Viral

    The COVID-19 coronavirus has caused chaos globally. Here in New Zealand, we’ve all read and heard a lot about the increase in overall media consumption during the various Alert Levels we experienced between March and June this year. And there’s no doubt there was an impact – for some channels, that impact was substantial! But…

  • Welcoming Kris Miller

    We are thrilled to welcome Kris Miller as an Account Director at GSL Promotus. Kris started off his media career as an announcer and producer for The Breeze in the early 90’s, followed by a stint at Radioworks (before it became Mediaworks) selling radio, then moving to TVNZ where he looked after the direct TV…

  • The value of a good friend

    Dementia is not a normal part of ageing and it can affect anyone. Dementia is a term to describe a group of symptoms that affect how well our brains work. Dementia is different for everyone. Generally, the most common dementia symptoms include changes in memory, thinking behaviour, personality, and emotions. The estimated incidence of dementia…

  • Mission Feedback

    GSL Promotus recently helped launch a nationwide campaign to gain Kiwi’s feedback on how we treat people that serve in our military. It asks if we as a country could do more to ensure that past, present and future service people – and their whānau – are recognised and supported? Read more about the campaign…

  • Understanding the Impact of COVID-19

    It is going to be hugely important that we understand changes in the behaviour of Kiwi consumers as a result of COVID-19.  Domestically we already have – and will continue to see – a huge shift in consumer demand and behaviour, and we anticipate this will continue in the short to medium term. We will…

  • Suzuki GZX250 Launch3

    Suzuki GSX250 Launch

    Our client Suzuki New Zealand recently launched the new GSX250, a LAMS approved commuter motorcycle with more power, style and class. The bike was welcomed by many dealers around the country, with new features, enhanced tech and an attractive price making for a compelling bike for a diverse group of riders ranging from entry level…

  • New Zealand Food Safety and The Rock

    Food poisoning is a significant problem in New Zealand. It is estimated that approximately half of all cases are caused by unsafe food handling practices in the home, however, most people believe that food cooked by themselves is safe, and that they are more likely to get ill when eating food prepared by others. Our…

  • Brain Awareness Month

    Brain Awareness Month is a global campaign to raise awareness of neurological conditions and bring to public attention the importance of brain research. We worked with Alzheimers NZ to help promote Brain Awareness Month this year to encourage all of us to do everything we can to keep our brains healthy. Each week during March…

  • Forget Homer Simpson’s D’oh! DOOH is the Catchphrase You Need to Know

    In 2016, Static billboards accounted for 69% of Out of Home revenue, leaving Digital (DOOH) with a modest 31% share. In the few short years since then, the numbers have swiftly reversed and digital now dominates the Out of Home (OOH) market with 62% revenue share. Even after immense growth, the future of DOOH still looks bright as further new…