Author / GSL Promotus

    Loading posts...
  • Privacy Act 2020 – Privacy Is Precious

    2020 has been a big year for changes in New Zealand, one being modernised laws regarding our use of personal information. We are delighted to partner with the Office of the Privacy Commissioner New Zealand to launch a nationwide awareness campaign to announce the updates. The Privacy Act 2020 introduces greater protections for individuals and…

  • How To Avoid A Stink Result

    The Ministry for Primary Industries (MPI) has identified the Brown Marmorated Stink Bug (BMSB) as a biosecurity threat to New Zealand. It isn’t established in New Zealand but it’s a sneaky pest that’s been caught at the border many times. Over the last four years, we’ve worked with MPI to run targeted campaigns to raise…

  • Mission Feedback

    In May/June of this year GSL Promotus helped run a nationwide public consultation to gain Kiwi’s feedback on how we treat people that serve in our military. Essentially, it was asking if we as a country could do more to ensure that past, present and future service people – and their whānau – are recognised…

  • Amp-up the Fun – 2020 Swift Facelift

    We recently worked with our client Suzuki NZ on the launch of the latest addition to their small car range — the 2020 Swift Facelift. Kiwis have long loved Swift’s fun personality and so we felt it was important to reflect this established ‘fun’ factor and dial it up a notch for 2020. From there…

  • The Master of Adventure!

    Our client Suzuki New Zealand recently launched the new generation V-STROM 1050 and 1050XT, the latest additions to the great range of adventure bikes that Suzuki have on offer. The V-STROM legend has been modified, enhanced and rides better than ever before, earning its title “The Master of Adventure”. Targeted at experienced adventurous riders looking…

  • NZ Print & Magazine Update

    The New Zealand print industry has been hit hard by the COVID-19 pandemic. But what seemed to be an abrupt end to major publications back in April 2020 is now seeing a revival of some old favourites and a few new print and digital magazine offerings for Kiwis to look forward to. On 31st August,…

  • What’s New in NZ Medialand?

    The advertising industry is constantly evolving and developing new opportunities to reach audiences, even during the uncertainty of today’s COVID-19 influenced world, resulting in a handful of new media formats for advertisers to engage with Kiwis. Below are examples of some recent industry innovations: Go Media – Wellington Train Interiors Commuting to and from work…

  • Modernised Media Measurement

    GfK and the Radio Broadcasters Association recently released their Annual Radio Device Insights report – which showed that 90.1% of all radio listening is taking place via traditional AM/FM radio, with 4.6% streaming on mobile phones (whether through web or app), 2.5% on PC/laptop and 2.8% accessing radio via TV or another device. (More from…

  • Supporting Kiwi Businesses Start, Grow and Thrive

    For a lot of New Zealand businesses, 2020 has been an incredibly challenging year due to the impacts of COVID-19. However, we have also seen a spike in the number of online searches for information about starting a new business (including what planning to do and guidance for setting up a new business). This shows…

  • Are you backcountry ready?

    Backcountry skiing and snowboarding is a quintessential way to enjoy New Zealand winters. However, backcountry snow sports can be risky and it is imperative to be well equipped, informed and trained before you head out. Since the implementation of avalanche forecasts, availability of training in avalanche awareness and technology-aided rescue, the issue has largely been…