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  • Linear TV Is Still Alive & Kicking!

    To paraphrase Mark Twain, “the report of TV’s death has been grossly exaggerated”. In the pretty small community of advertising and marketing practitioners in New Zealand, you might have heard that “no-one’s watching TV anymore”. That statement may have been made based on something, someone, somewhere, has read or heard…..perhaps on another channel that is…

  • This Is How The Cookie Crumbles

    Have you ever found that you visited a website looking for packages for your next trip to Fiji, and then visited your regular news site or social media site, only to realise that the Fiji package follows you across all sites/devices until you eventually succumb and book it in? Now while some of these instances…

  • Small Kindnesses Make a Big Difference

    Dementia is one of New Zealand’s most significant and growing healthcare challenges. Almost 70,000 Kiwis have dementia, and that number is expected to almost triple by 2050. We’ve worked with Alzheimers NZ for a number of years, across a variety of campaigns encompassing Dementia Awareness, Memory Walk participation, encouraging people to Wear Purple to show their support;…

  • MPI Marine Biosecurity Fights Marine Pests

    Somewhere at the bottom of the ocean, lives a crazy Kina fighting against marine pests… As part of the Biosecurity Team of 4.7 million project, MPI Marine Biosecurity asked for our help to create a video that would encourage school kids to participate in the searching and reporting of marine pests. The challenge of this…

  • Reserve Bank – Armistice Day Coin Campaign Wins At IACA Excellence in Currency Coin Awards

    We were delighted when Reserve Bank of NZ appointed GSL Promotus in 2018 to deliver their important Public Education campaign to support the release of their 50 cent Armistice Day coin. Following the successful campaign, we were equally excited when they told us they were going to enter the coin and our campaign into the…

  • Inland Revenue: Hidden Economy – Short Term Rentals

    With the rise of online holiday home marketplaces, there is a growing need for Inland Revenue to help operators understand their tax obligations from income generated through short term rentals. The main objective of the campaign was to engage with people who earn income from short term property rentals and help them understand if they…

  • Helping The New Zealand Breastfeeding Community Grow

    Breastfeeding New Zealand is an initiative of the Ministry of Health to promote breastfeeding as the most natural and beneficial way to feed a baby. Their mission is to encourage more and more mothers to breastfeed and support them during their breastfeeding journey. To help the Ministry achieve this goal and as part of a…

  • Baleno Auckland

    Persona targeting to maximise relevance

    The Suzuki Baleno has recently had a facelift and to support the refreshed design we worked with our client Suzuki New Zealand to develop an integrated launch campaign. The new Baleno is the ultimate everyday car and appeals to a wide range of people. So for the launch we used persona targeting, segmenting the Baleno…

  • New On The Team

    We are thrilled to welcome our newest member, Kylee Davidson-Corrin to the GSL Promotus family. As the latest addition to our dynamic media team, Kylee shares a few words with us – “I have recently joined the team at GSLP after a brief stint media supplier side.  My career started at Mediaworks many, many years…

  • Play Stuff Launch

    Stuff recently launched Play Stuff – their new destination for news and entertainment videos. Positioned somewhere between YouTube and TV On Demand, Play Stuff content includes a combination of both short and long-form video content. In addition to content generated by Stuff’s own journalists, Play Stuff features free content curated from numerous content providers including…