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  • The Block NZ Swift Sport Challenge

    Once again, Suzuki New Zealand was this year’s vehicle supplier and programme partner on Three’s The Block NZ. This long-running DIY reality show follows four teams as they renovate a property room by room and complete various DIY related challenges, screening four nights a week over a twelve-week period. As well as equipping each team…

  • Conservation Volunteers Wellington - Tree Planting

    Growing A Forest At The Heart Of Wellington

    The team here at GSL Promotus were lucky enough to get the chance to work with the team at ‘Conservation Volunteers Wellington’ in helping them reach their goal of planting 15,000 native trees in Wellington this year as a part of their ‘Forest at the heart of Wellington’ project. The first part of the day…

  • The re-emergence of TV as a shared viewing experience

    In the days of old, when there was just one screen in the house, families used to gather round the TV at night and watch programmes together.  Mum or Dad were usually the ones who got to pick the programmes (unless they were caught at a weak moment), but everyone watched the same show as…

  • Team Behind the Team

    As part of Suzuki’s sponsorship with the Silver Ferns, our client wanted to show the team how much support they had as they took on the world in the Netball World Cup. To do this we helped create ‘The Team Behind the Team’, a web and event-based activation that allowed fans to provide a picture…

  • Why Micro-Influencers Matter

    ‘Micro-influencers’ is the new buzzword in social media marketing. While influencer marketing is still huge, consumers are beginning to lose faith in both the brands and influencers who are delivering paid endorsements. Paid endorsements in the garb of authentic recommendations come across as misleading and manipulative. A recent study suggests that 47% of customers are…

  • National Screening Unit - Breastfeeding NZ

    National Screening Unit – BreastScreen Aotearoa

    Did you know breast cancer is the most common cancer affecting Kiwi women? More than 3,000 women in NZ are diagnosed with breast cancer every year, including more than 400 wāhine Māori. In New Zealand breast screening is free for women aged 45 to 69 years of age. Currently Māori screening rates are not as…

  • The Rise Of Digital Humans and Virtual Experiences

    A few of us from GSL Promotus recently, attended a very engaging and enriching session ‘The Age of Assistant: Using chatbots, AI and voice to build your CX’ organised by the Marketing Association in Wellington. We decided to share some interesting learnings from the event which we particularly found interesting. Chatbots have been in news…

  • Outdoor Advertising NZ

    Channel Perception vs. Reality

    Does current advertiser channel spend reflect audience channel usage? A recently published report in advertising trade media showed that investment has declined in most major media channels compared to the same quarter last year – with the exception of outdoor and cinema: (Source: Stoppress) Whilst there are any number of reasons why overall ad spend has…

  • AI, Chatbots and Digital Humans

    Moment Marketing

    You may have heard the term bandied about, but what does it really mean? The general description you’ll find is “Moment marketing means you reach the right person at the right time, at the right place, in context.” But how do you make that happen in actuality? How do you reach the right person at…

  • Programmatic Cheat Sheet

    Download the Programmatic Cheat Sheet here.