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  • Beyond The Wall

    On 1st May, NZME introduced a paywall to the NZ Herald website where consumers can gain access to premium content through a subscription model. An introductory rate of $2.50 per week (subject to change) applies, and current print subscription holders receive an automatic subscription to the premium digital content. This means that there is already…

  • Blue Sky Thinking

    In the recent months there has been multiple movements across senior management at Sky Television, and already there have been many changes to Sky’s offering as a result. When new CEO Martin Stewart started in February, he announced a stronger focus on sport (as a result of Sky missing out on the Rugby World Cup…

  • Connecting The Dots Between Awareness And Action

    Out-of-home and digital media owners QMS and Digital Commons have teamed up to deliver frequency and interaction opportunities by retargeting billboard or commuter network audiences via mobile display ads. This is achieved by geo-fencing the digital billboard and commuter network sites within a 200 metre radius, and then serving a display ad to all mobile…

  • Suzuki Katana – Become Legend

    The Katana name is steeped in motorcycle legend; first launched in 1981 and revered worldwide as a breakthrough sports bike. The word ‘Katana’ refers to the handcrafted steel blade of a Japanese Samurai sword and relates to the sharp lines of the bike’s design and its ability to cut through the air and provide a…

  • Programmatic Audio

    Spotify, Google & Adobe Programmatic Audio in The Media Industry

    Spotify, Google and Adobe have formed an alliance, pitching to marketers around Europe to urge agencies and brands to make programmatic audio a coveted choice on their media plans. From both a consumer perspective and a digital media investment perspective, audio streaming is an increasing trend. This is evident in the U.S. where on-demand streaming…

  • Facebook F8 Conference

    Facebook Dynamics Changing And What It Means For Marketers

    After the ‘Cambridge Analytica‘ debacle, Facebook has been attempting to re-instate faith in its users by building a more ‘privacy-focused’ portal. The recent Facebook F8 conference announcements are going be a game changer for both marketers and consumers. Let’s look at some of the major shifts in both user behaviour and Facebook design. Downplaying news…

  • Suzuki Motorcycles

    Suzuki Dealers Event

    Our client Suzuki New Zealand recently held a very successful Dealer Meeting and Sales Training event for the Motorcycles division at Manfeild Motorsport Park. A few of the GSL Promotus team attended to help assist and present Suzuki’s current and upcoming advertising content. It was a great opportunity to meet the dealers from across the…

  • First Five Rungs_Communications Council

    GSL Promotus At First Five Rungs

    On the fourth of April, a few of our Media team superstars attended the First Five Rungs in the Capital event run by the Comms Council. This event featured guest speakers Jodi Willocks (Heyday! General Manager) and Erik Hay (Weta Workshop Creative Strategy Director) as they eloquently and humorously shared their personal career journeys in…

  • Smokefree_Snapchat Filters

    Smokefree’s Snapchat Success

    Reaching a younger audience can be tough. Research shows that 40% of teens in New Zealand use five or more social media tools alone, and that’s before we even consider other media channels! In an environment awash with advertising, it can be difficult to stand out amongst the clutter and engage with the youth audience…

  • Mobile Consumer Behaviour

    Emerging Media Tactics and Trends

    Vertical Video Traditionally, video advertising has been shot horizontally to align with movie and TV production formats. The growth of mobile has risen substantially, now accounting for a much greater proportion of digital video consumption than desktop viewing. With users holding their phones upright over 95% of the time, the shift to vertical video continues…