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  • MFAT-Have Your Say-Brexit

    NZ Foreign Affairs and Trade

    Have your Say Campaign – On a UK-NZ Trade Agreement New Zealand is preparing for a future free trade agreement with the United Kingdom (post Brexit) and MFAT wanted to ensure all New Zealanders; including those who may not usually engage in trade conversations; had a chance to voice their opinions on what was important…

  • Digital Trends 2019

    Digital Marketing Trends 2019

    The digital marketing landscape keeps changing progressively, getting smarter and faster with every passing year. We have summarised below some of the shifting digital marketing trends and consumption patterns. i. AI – Artificial intelligence has gained ground and has witnessed a huge adoption across the industry. AI will result in: Personalised and automated content –…

  • New Zealand Fisheries App

    Fishing Rules Summer Campaign

    If you go fishing this summer, make sure you have the most important piece of gear with you – the NZ Fishing Rules App. Without it, you might get hit with a nasty fine! Fisheries New Zealand’s summer campaign is to raise awareness of the fishing rules app so people don’t get caught out. People…

  • Food Safety-Clean Cook Chill

    Food Safety Summer Campaign

    Clean, Cook, Chill This Summer Enjoy firing up the barbie on a hot summers evening? Or do you love to entertain guests at dinner parties? Then make sure your food safety knowledge is all scrubbed up. This summer’s campaign for Food Safety New Zealand focuses on food poisonings that occur in the home. Did you…

  • YouTube changes: Advertising and Personal Benefits

    YouTube, the second most used site in the world, has announced several changes to its service. We have summarised some of the most significant changes below. Affects on advertising: YouTube has TrueView action ads that are designed for performance advertisers, where display call-to-action banners are placed at the bottom of the video ads. YouTube has…

  • Save a Life. Download the St John NZ CPR Mobile App

    Last week, our General Manager Jodi Macauley, completed the St John refresher course, just in case someone in the office needs saving.  An interesting learning from the course: CPR is only undertaken in approximately 50% of the cases it could be, and when it is, there is a 70% chance it will be on a family…

  • Are your immunisations up to date?

    On behalf of the Health Promotion Agency, we partnered with Mai FM to deliver a very important immunisation message to those aged 16-32 years. Many within this age group don’t realise that you actually need two doses of the measles, mumps and rubella (MMR) vaccine to be fully protected against these serious diseases and as…

  • TVNZ-showcase

    TVNZ Showcase

    Last week, some of our team were amongst 650 people who attended TVNZ’s annual Showcase event in Auckland, which celebrated programming successes from this year; and announced some new content coming to a screen near you in 2019. TVNZ’s focus for the coming year is on bringing the ‘moments that matter’ to New Zealanders –…

  • Mountain Safety Council

    We are delighted to announce that we are working with the New Zealand Mountain Safety Council. MSC are a national organisation that encourages safe participation in land-based outdoor activities. They have recently developed the ‘Plan My Trip’ (PMT) tool, which helps people quickly and easily plan trips in the outdoors. The tool provides alerts, forecasts,…

  • Position Zero - SEO

    How to Dominate ‘Position Zero’ on Search

    Voice search is touted to be the next big thing in the search marketing space. As people increasingly move away from touch and click-based engagement to voice-based engagement, text searches are being replaced by voice searches. This behaviour significantly impacts SERP (Search Engine Results Pages). When you type in a search query, the search engine typically…