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  • Mountain Safety Council

    We are delighted to announce that we are working with the New Zealand Mountain Safety Council. MSC are a national organisation that encourages safe participation in land-based outdoor activities. They have recently developed the ‘Plan My Trip’ (PMT) tool, which helps people quickly and easily plan trips in the outdoors. The tool provides alerts, forecasts,…

  • Position Zero - SEO

    How to Dominate ‘Position Zero’ on Search

    Voice search is touted to be the next big thing in the search marketing space. As people increasingly move away from touch and click-based engagement to voice-based engagement, text searches are being replaced by voice searches. This behaviour significantly impacts SERP (Search Engine Results Pages). When you type in a search query, the search engine typically…

  • Blockbusters and Engagement – How Cinema Wins!

    Last week the GSLP media team attended Val Morgan Upfronts, a presentation sharing insight into the next year of cinema – and next year looks set to be incredible! 2018 has seen a 7.6% uplift in cinema admissions year-on-year, in a time where fragmentation is one of the biggest challenges facing advertisers. Whilst audiences are…

  • ThinkTV – Video Advertising Effectiveness

    GSL Promotus recently attended a ThinkTV event, where we heard some insights from keynote speaker Professor Karen Nelson-Field. Karen presented an overview of The Benchmark Series; an independent study which observed how attentive and actively engaged Australians were with video advertising across different platforms and devices. The study found various components of video advertising are…

  • Suzuki ‘Virtual Vitara’ #WeCare campaign

    Long time supporters of the Silver Ferns, our client Suzuki has created an interesting new platform to help fans of New Zealand Netball show their support during the 2018 international series. As well as providing a ‘real’ car for fans to write messages on in person, we’ve helped Suzuki develop a ‘Virtual Vitara’ so that…

  • Check your change!

    From October you may find a colourful new 50 cent coin in your change! The Armistice Day coin is being issued by the Reserve Bank of New Zealand to commemorate the centenary of the end of World War 1. To support the launch of this new coin, we have worked on an exciting public awareness…

  • Google products

    Google Rebranding: New Announcements

    In a major rebranding exercise, Google has shelved its Google AdWords and Doubleclick brands. The announcement was made and launched globally at the end of July. Changing media consumption patterns and publisher requirements has driven Google to evolve over time and come up with new solutions for both advertisers and publishers. Over the years, these…

  • RBNZ Armistice Day Coin App

    To add a new level of engagement to the Reserve Bank’s Armistice Day Coin campaign, an augmented reality app has been developed to bring the coin’s features and the story of Armistice to life. This RBNZ Armistice Day Coin app uses scanning and tracking technology so that when you point your phone at an Armistice…

  • The Block & Suzuki

    The Block NZ

    A spin around the block This year Suzuki is excited to partner with The Block NZ on Three, The Block NZ is a long-running, ultra-competitive reality show about renovating and selling houses. We’ve equipped each team with a brand new Suzuki SUV to help them power through their DIY challenges – big and small. It’s…

  • Alzheimers NZ

    World Alzheimers Day World Alzheimers Month is the international campaign to raise awareness and challenge the stigma that surrounds dementia. September 2018 will mark the 7th World Alzheimers Month. World Alzheimers Day is on 21 September each year. This year, Friday 21st September, Alzheimers NZ is calling on Kiwis to Wear Purple to raise awareness…