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  • Bilingual Bins

    Māori language week

    Here we are halfway through Te Wiki o te Reo Māori, and we hope you’re all finding ways to incorporate a little of the language into your week. It’s a great opportunity to learn new kupu (words); something many of the staff at GSL Promotus did recently when they undertook an eight-lesson te reo Māori course…

  • Suzuki New Zealand: Proud to be back on the water

    From September 1, our client Suzuki New Zealand Limited will once again be the distributors of Suzuki marine engines. The distribution and marketing of marine outboard motors has, for the last 20 or so years, been handled out of Australia, but the New Zealand subsidiary of Suzuki worldwide now takes over that responsibility for this…

  • From July, Google Chrome will mark non-HTTPS sites as “not secure”

    Google and others want the web to be more secure. Google has announced that from July, their browser (Google Chrome) will mark as “not secure” the sites that are not using the security protocol HTTPS. This security requirement will also have SEO repercussions as it is considered a ranking factor by the search engine and…

  • Image of cows

    Bovis Eradication

    Mycoplasma bovis has been hot in the press of late. The disease is a bacterium that causes severe illness in cows, and is a huge biosecurity risk for New Zealand. Mycoplasma bovis will have a large impact on our dairy and beef industry. As announced by Jacinda Ardern a couple of weeks ago, The Ministry for Primary…

  • How to game like a smoker

    Head in the game

    Young adults are a large part of the digital audience and their media consumption is very segmented, therefore we have to be creative and seek new platforms to reach more of our audience. For the second phase of our Stop Before You Start campaign, we have found a new media platform to try – in-game…

  • The Potential of Native Advertising

    We love native advertising and it is usually part of our media recommendations for several reasons; cost-efficiency, a good source for generating traffic, it can be bought on a Cost Per Click (CPC) basis, and it is less intrusive than other forms of advertising. Native ads bring more value to publishers performing up to 7x…

  • Swift Sport on Newshub

    Suzuki Swift Sport launch

    It’s been quite a ride helping Suzuki NZ launch their latest exciting model, the all-new Swift Sport, and we’re thrilled to see the campaign out in the market and the cars beginning to fly off the dealer’s yards. The new generation Swift Sport has been upgraded with a new lightweight frame, aggressive sports styling, and powerful…

  • Instagram VS Snapchat

    The battle between Snapchat and Instagram has caused changes that affect both users and advertisers. In 2016, Instagram launched an identical version to one of Snapchat’s main features, stories. One year after, in June 2017, it resulted in more than 250 million users creating daily stories with Instagram. This is compared to the 166 million…

  • Conversational Marketing in 2018

    Technology continues to offer us new ways to communicate – with family and friends, and also with brands. People’s interaction expectations continue to grow and more channels are offering real-time, one-to-one conversations. Three key channels are pushing this in 2018. 1. Whatsapp Whatsapp has released “official business profiles” making it easier to use this app…

  • GIXXER CUP – Growing Future Champions

    Our client Suzuki New Zealand are getting behind local motorsport talent with a great new initiative for young, aspiring motorcycle racers. This summer, as part of the New Zealand Tri-Series Road Racing Championship, a new racing class, dubbed the “Gixxer Cup” has been launched. This class is a great competition for young racers (aged 14…