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  • Sylvia Park Pop-up Shop for Suzuki

    We have recently helped Suzuki launch a new initiative which sees them ‘taking cars to where the people are’! Following a growing international trend, Suzuki New Zealand have set up a ‘Pop-Up Shop’ in Auckland’s largest mall, Sylvia Park in Mt Wellington. This will allow them to take advantage of high foot traffic over the…

  • Myrtle Billboard

    Myrtle has invaded us!

    We all love our flowering pohutukawas over the Christmas season, but if we are not careful there will be none to enjoy. Myrtle rust is an invasive fungus that can destroy our native plants and is spreading fast in these warmer months, so we needed to create a campaign that told the public to look…

  • The new pack

    Social smoking leads to regular smoking…

    We all know that smoking is dangerous and addictive, yet many young adults do not consider that their casual encounters with smoking are risky. Have you seen the latest ad campaign we’ve developed for HPA? It builds on the previous campaign featuring the disgusting “cigarette guy”. Our new campaign shows the very sinister, manipulative and…

  • Do you plan to adopt Artificial Intelligence?

    According to a survey of 3,500 marketers worldwide (including New Zealand and Australia) run by Salesforce, 53% of the marketers plan to adopt AI in two years. Are you one of them? Some of the areas where marketing leaders expect that AI will have a substantial or transformational impact on their business over the next…

  • Swift billboard icon

    Digital Billboards with the wow factor

    Have you seen our new Suzuki Swift digital billboards? They combine technology with smart and relevant thinking to add a bit of fun and attract attention. This month we have been targeting drivers across nine APNO screens in Auckland, Wellington, Christchurch, Hamilton, with messages that take advantage of the time of day, day of week and…

  • And now we are 4!!

    Where have the years gone? It’s hard to believe that it is now over four years ago that Leigh, Jodi and Sigrun hatched a plan to bring their two successful businesses – GSL and Promotus – together.   And in the advertising industry particularly, where gossip is rife and there is no such thing as a…

  • Digital Day Out logo

    Digital Futures

    Late last month two of our team had a great day out in Auckland at the Digital Day Out 2017, hosted by the Marketing Association. This was a great summary of some key digital trends affecting media and advertising at the moment. Great for inspiration, and for getting a little freaked out by some of…

  • Chatbots: Conversational Marketing

    We live in a digital world, and technology changes our behaviours in the way that we learn, entertain or communicate. We have access to more information than ever and we love consuming content and communicating with our devices. When we look at millennials we see that they do not use media in the same way…

  • Swift in city

    Life is Swift…

    We don’t think anyone would argue with that statement. Everyone’s busy running from here to there, taking care of their work or family commitments, and whatever else is packed into their busy lifestyle. So a safe, efficient and well-designed car is a must. Luckily, our client Suzuki New Zealand (SNZ) has just the thing –…

  • Christchurch Airport display

    Welcome to the Lions!

    We love having these visitors in our country, but we need to keep a watchful eye on their boots. Dirty boots, hiking gear and even plane snacks can potentially pose a bio-security threat to NZ, so the Ministry for Primary Industries approached us with a brief to reduce this risk. We developed ‘don’t let dirty…