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  • Mobile marketing and SEO: Do you know about AMP pages?

    It’s been a while now since mobile overtook fixed internet access. So, it’s no longer a case of asking whether mobile marketing is important. The question is: are you aware of the factors affecting mobile strategies?   Search engines are now giving more importance to mobile users. Last year Google led a global initiative that…

  • Delivered on time (of course!)

    The GSL Promotus team were thrilled to meet the newest GSLP family member yesterday – Account Director Karlene’s beautiful new baby girl! Karlene and Amiel welcomed Samanthi into the world on the 8th of April at 8.08pm, weighing in at 5 pounds 8.  Samanthi is absolutely gorgeous … and according to Karlene and Amiel, so…

  • Don’t get tied up at New Zealand Arrivals

    It’s not often that we produce something that isn’t seen in New Zealand – but that’s what happened with a recent campaign for our client, the Ministry for Primary Industries (MPI). MPI approached us with a brief for some fresh creative to promote New Zealand’s border biosecurity rules overseas. The aim is to inform travellers…

  • Congratulations to Chevron Hassett

    Chevron Hassett (Chev) was awarded this week a Change Maker, Community Service Award at the New Zealand Youth Awards. Chev is an inspiring young man who we’ve been fortunate to have work with us over the past few months, and we were honoured to be able to nominate him for the award. We nominated Chev…

  • AdWords: How to reduce your cost per click AND increase results

    Everyone wants both low cost per clicks and great results – at GSL Promotus we know how to achieve both. We have been able to decrease the cost per click for many clients significantly – in some cases as much as 80% – while increasing the click through rate and improving results. A lower Cost…

  • Google Analytics Advanced Implementations: Applying A ‘Time Listener’

    Google Analytics (GA) is an excellent tool to measure website behaviours, however, it is not perfect and sometimes requires certain advanced implementations in order to track users’ activity more accurately. This post outlines how we gained advanced metrics by implementing ‘Time Listeners’ and ‘Time Events’ for a client of ours. Problem: Time on site metric…

  • Suzuki New Zealand – best sales month – ever!

    We’d like to congratulate our client Suzuki New Zealand for recording their largest sales month ever in January. With a strong lineup of Small Cars and Compact SUVs, and multiple campaigns in the market, Suzuki have had a great start to the year, which will be further bolstered by the launch of the new Ignis…