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  • Cartology launches in New Zealand

    Cartology is the latest iteration of Countdown supermarket’s media offering, which now encompasses more than just in-store opportunities. Using a joined-up data solution informed through online shopping and OneCard information, Cartology can now provide media solutions throughout the grocery purchase journey. Shopper engagement opportunities include front-of-store, in-store, in-aisle, at shelf, and beyond the physical store…

  • GSL Promotus Participates in Education to Employment

    GSLP agreed to be part of an initiative called “E2E – Education to Employment” held recently in Wellington. The day offered a tangible opportunity for Year 9 & 10 students from a range of Wellington secondary schools to meet with employers from the Creative and Construction sectors. The idea was to share our knowledge –…

  • Marketing that Matters Conference 2020

    Some of our team members attended this year’s Marketing Association’s Wellington conference held on August the 6th. The conference focused on some innovative marketing initiatives that have created change and influenced behaviour. Topical discussions and presentations included: COVID-19 communications DIA – Keep it Real Online campaign Movember Worksafe – Be A Safe Guy campaign The…

  • Understanding the Impact of COVID-19

    It is going to be hugely important that we understand changes in the behaviour of Kiwi consumers as a result of COVID-19.  Domestically we already have – and will continue to see – a huge shift in consumer demand and behaviour, and we anticipate this will continue in the short to medium term. We will…

  • Conservation Volunteers Wellington - Tree Planting

    Growing A Forest At The Heart Of Wellington

    The team here at GSL Promotus were lucky enough to get the chance to work with the team at ‘Conservation Volunteers Wellington’ in helping them reach their goal of planting 15,000 native trees in Wellington this year as a part of their ‘Forest at the heart of Wellington’ project. The first part of the day…

  • First Five Rungs_Communications Council

    GSL Promotus At First Five Rungs

    On the fourth of April, a few of our Media team superstars attended the First Five Rungs in the Capital event run by the Comms Council. This event featured guest speakers Jodi Willocks (Heyday! General Manager) and Erik Hay (Weta Workshop Creative Strategy Director) as they eloquently and humorously shared their personal career journeys in…

  • Blockbusters and Engagement – How Cinema Wins!

    Last week the GSLP media team attended Val Morgan Upfronts, a presentation sharing insight into the next year of cinema – and next year looks set to be incredible! 2018 has seen a 7.6% uplift in cinema admissions year-on-year, in a time where fragmentation is one of the biggest challenges facing advertisers. Whilst audiences are…

  • ThinkTV – Video Advertising Effectiveness

    GSL Promotus recently attended a ThinkTV event, where we heard some insights from keynote speaker Professor Karen Nelson-Field. Karen presented an overview of The Benchmark Series; an independent study which observed how attentive and actively engaged Australians were with video advertising across different platforms and devices. The study found various components of video advertising are…