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  • Switch on to a smarter future

    With the ongoing global drive for cleaner, energy-efficient cars, there are a number of reasons why hybrids are increasingly the go-to-choice for buyers, and Suzuki New Zealand has listened to this consumer demand. New Zealand’s favourite small car just got a whole lot smarter – Suzuki New Zealand has just launched the Swift Hybrid; one of…

  • Media Goes Viral

    The COVID-19 coronavirus has caused chaos globally. Here in New Zealand, we’ve all read and heard a lot about the increase in overall media consumption during the various Alert Levels we experienced between March and June this year. And there’s no doubt there was an impact – for some channels, that impact was substantial! But…

  • Suzuki GZX250 Launch3

    Suzuki GSX250 Launch

    Our client Suzuki New Zealand recently launched the new GSX250, a LAMS approved commuter motorcycle with more power, style and class. The bike was welcomed by many dealers around the country, with new features, enhanced tech and an attractive price making for a compelling bike for a diverse group of riders ranging from entry level…

  • New Zealand Food Safety and The Rock

    Food poisoning is a significant problem in New Zealand. It is estimated that approximately half of all cases are caused by unsafe food handling practices in the home, however, most people believe that food cooked by themselves is safe, and that they are more likely to get ill when eating food prepared by others. Our…

  • Brain Awareness Month

    Brain Awareness Month is a global campaign to raise awareness of neurological conditions and bring to public attention the importance of brain research. We worked with Alzheimers NZ to help promote Brain Awareness Month this year to encourage all of us to do everything we can to keep our brains healthy. Each week during March…

  • Forget Homer Simpson’s D’oh! DOOH is the Catchphrase You Need to Know

    In 2016, Static billboards accounted for 69% of Out of Home revenue, leaving Digital (DOOH) with a modest 31% share. In the few short years since then, the numbers have swiftly reversed and digital now dominates the Out of Home (OOH) market with 62% revenue share. Even after immense growth, the future of DOOH still looks bright as further new…

  • Linear TV Is Still Alive & Kicking!

    To paraphrase Mark Twain, “the report of TV’s death has been grossly exaggerated”. In the pretty small community of advertising and marketing practitioners in New Zealand, you might have heard that “no-one’s watching TV anymore”. That statement may have been made based on something, someone, somewhere, has read or heard…..perhaps on another channel that is…

  • This Is How The Cookie Crumbles

    Have you ever found that you visited a website looking for packages for your next trip to Fiji, and then visited your regular news site or social media site, only to realise that the Fiji package follows you across all sites/devices until you eventually succumb and book it in? Now while some of these instances…

  • Small Kindnesses Make a Big Difference

    Dementia is one of New Zealand’s most significant and growing healthcare challenges. Almost 70,000 Kiwis have dementia, and that number is expected to almost triple by 2050. We’ve worked with Alzheimers NZ for a number of years, across a variety of campaigns encompassing Dementia Awareness, Memory Walk participation, encouraging people to Wear Purple to show their support;…

  • Reserve Bank – Armistice Day Coin Campaign Wins At IACA Excellence in Currency Coin Awards

    We were delighted when Reserve Bank of NZ appointed GSL Promotus in 2018 to deliver their important Public Education campaign to support the release of their 50 cent Armistice Day coin. Following the successful campaign, we were equally excited when they told us they were going to enter the coin and our campaign into the…