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  • GSL Promotus Participates in E2E – Education to Employment

    GSLP agreed to be part of an initiative called “E2E – Education to Employment” held recently in Wellington. The day offered a tangible opportunity for Year 9 & 10 students from a range of Wellington secondary schools to meet with employers from the Creative and Construction sectors. The idea was to share our knowledge –…

  • Privacy Act 2020 – Privacy Is Precious

    2020 has been a big year for changes in New Zealand, one being modernised laws regarding our use of personal information. We are delighted to partner with the Office of the Privacy Commissioner New Zealand to launch a nationwide awareness campaign to announce the updates. The Privacy Act 2020 introduces greater protections for individuals and…

  • Mission Feedback

    In May/June of this year GSL Promotus helped run a nationwide public consultation to gain Kiwi’s feedback on how we treat people that serve in our military. Essentially, it was asking if we as a country could do more to ensure that past, present and future service people – and their whānau – are recognised…

  • Amp-up the Fun – 2020 Swift Facelift

    We recently worked with our client Suzuki NZ on the launch of the latest addition to their small car range — the 2020 Swift Facelift. Kiwis have long loved Swift’s fun personality and so we felt it was important to reflect this established ‘fun’ factor and dial it up a notch for 2020. From there…

  • The Master of Adventure!

    Our client Suzuki New Zealand recently launched the new generation V-STROM 1050 and 1050XT, the latest additions to the great range of adventure bikes that Suzuki have on offer. The V-STROM legend has been modified, enhanced and rides better than ever before, earning its title “The Master of Adventure”. Targeted at experienced adventurous riders looking…

  • NZ Print & Magazine Update

    The New Zealand print industry has been hit hard by the COVID-19 pandemic. But what seemed to be an abrupt end to major publications back in April 2020 is now seeing a revival of some old favourites and a few new print and digital magazine offerings for Kiwis to look forward to. On 31st August,…

  • What’s New in NZ Medialand?

    The advertising industry is constantly evolving and developing new opportunities to reach audiences, even during the uncertainty of today’s COVID-19 influenced world, resulting in a handful of new media formats for advertisers to engage with Kiwis. Below are examples of some recent industry innovations: Go Media – Wellington Train Interiors Commuting to and from work…

  • Modernised Media Measurement

    GfK and the Radio Broadcasters Association recently released their Annual Radio Device Insights report – which showed that 90.1% of all radio listening is taking place via traditional AM/FM radio, with 4.6% streaming on mobile phones (whether through web or app), 2.5% on PC/laptop and 2.8% accessing radio via TV or another device. (More from…

  • Switch on to a smarter future

    With the ongoing global drive for cleaner, energy-efficient cars, there are a number of reasons why hybrids are increasingly the go-to-choice for buyers, and Suzuki New Zealand has listened to this consumer demand. New Zealand’s favourite small car just got a whole lot smarter – Suzuki New Zealand has just launched the Swift Hybrid; one of…

  • Media Goes Viral

    The COVID-19 coronavirus has caused chaos globally. Here in New Zealand, we’ve all read and heard a lot about the increase in overall media consumption during the various Alert Levels we experienced between March and June this year. And there’s no doubt there was an impact – for some channels, that impact was substantial! But…