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  • Privacy Act 2020 – Privacy Is Precious

    2020 has been a big year for changes in New Zealand, one being modernised laws regarding our use of personal information. We are delighted to partner with the Office of the Privacy Commissioner New Zealand to launch a nationwide awareness campaign to announce the updates. The Privacy Act 2020 introduces greater protections for individuals and…

  • Amp-up the Fun – 2020 Swift Facelift

    We recently worked with our client Suzuki NZ on the launch of the latest addition to their small car range — the 2020 Swift Facelift. Kiwis have long loved Swift’s fun personality and so we felt it was important to reflect this established ‘fun’ factor and dial it up a notch for 2020. From there…

  • What’s New in NZ Medialand?

    The advertising industry is constantly evolving and developing new opportunities to reach audiences, even during the uncertainty of today’s COVID-19 influenced world, resulting in a handful of new media formats for advertisers to engage with Kiwis. Below are examples of some recent industry innovations: Go Media – Wellington Train Interiors Commuting to and from work…

  • Media Goes Viral

    The COVID-19 coronavirus has caused chaos globally. Here in New Zealand, we’ve all read and heard a lot about the increase in overall media consumption during the various Alert Levels we experienced between March and June this year. And there’s no doubt there was an impact – for some channels, that impact was substantial! But…