Category / Digital Marketing / Technical

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  • The Rise Of Digital Humans and Virtual Experiences

    A few of us from GSL Promotus recently, attended a very engaging and enriching session ‘The Age of Assistant: Using chatbots, AI and voice to build your CX’ organised by the Marketing Association in Wellington. We decided to share some interesting learnings from the event which we particularly found interesting. Chatbots have been in news…

  • Position Zero - SEO

    How to Dominate ‘Position Zero’ on Search

    Voice search is touted to be the next big thing in the search marketing space. As people increasingly move away from touch and click-based engagement to voice-based engagement, text searches are being replaced by voice searches. This behaviour significantly impacts SERP (Search Engine Results Pages). When you type in a search query, the search engine typically…

  • Google products

    Google Rebranding: New Announcements

    In a major rebranding exercise, Google has shelved its Google AdWords and Doubleclick brands. The announcement was made and launched globally at the end of July. Changing media consumption patterns and publisher requirements has driven Google to evolve over time and come up with new solutions for both advertisers and publishers. Over the years, these…