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  • Local television: are you remotely interested?

    TV is still an integral part of Kiwi life with 3.2 million viewers (73% of our population) watching linear TV each week, and spending over 2 hours per day watching TV. It is no surprise that local content is at the heart of the top programmes enjoyed by Kiwis. In the last quarter, 11 local…

  • Google marks non-HTTPS sites as “not secure”

    Google and others want the web to be more secure. Google has announced that from July, their browser (Google Chrome) will mark as “not secure” the sites that are not using the security protocol HTTPS. This security requirement will also have SEO repercussions as it is considered a ranking factor by the search engine and…

  • The Potential of Native Advertising

    We love native advertising and it is usually part of our media recommendations for several reasons; cost-efficiency, a good source for generating traffic, it can be bought on a Cost Per Click (CPC) basis, and it is less intrusive than other forms of advertising. Native ads bring more value to publishers performing up to 7x…