Industry studies suggest that only 52% of companies test landing pages to find ways to improve conversions. 48% of landing pages contain multiple offers and 42% of offer-related graphics on landing pages are not linked. That translates into precious advertising dollars getting wasted!!
At GSL Promotus, before we work on a CRO Strategy for you, we do an in-depth consultation to understand your business goals, budget and consumer engagement. We evaluate and critically analyse your historical data on what is working for you and what isn’t. A thorough audit of the website and engagement metrics, gives us deep insights into influencing factors for your target audience and the conversion funnels. This helps us design and deploy the correct strategy to maximise conversions. Small variations in the landing pages can significantly impact the results.
IMPROVE YOUR ROI
Depending upon the nature of your business needs, conducting A/B and multivariate tests can reveal important information about prospect behaviour. We recommend the best testing methods available for your business and how each proposed testing can impact your marketing efforts and eventually conversions. Tracking consumers through this journey enables us to evaluate the best optimisation methods for a high conversion rate, thereby increasing your ROI.
CONVERSION TRACKING AND REPORTING
GSL Promotus works with each client like a partner. We track conversions and provide periodic reports to help you evaluate the success of the conversion optimisations.