Have you seen our new Suzuki Swift digital billboards? They combine technology with smart and relevant thinking to add a bit of fun and attract attention.
This month we have been targeting drivers across nine APNO screens in Auckland, Wellington, Christchurch, Hamilton, with messages that take advantage of the time of day, day of week and weather-dependent functionality of digital billboards.
Suzuki’s billboard flight included the following versions of creative, playing at the relevant time:
In wet weather
Days of the week
Digital screens open up a range of possibilities, and it’s great to see so many new ones being installed around the country. For example, QMS have just announced a range of new locations including Courtenay Place in Wellington, inside Wellington Airport, the first digital billboard in Tauranga, and inside the Britomart Plaza in Auckland.
If you want to discuss if this medium is right for you, please give us a call. We’d love to work out a solution for you.