Out-of-home and digital media owners QMS and Digital Commons have teamed up to deliver frequency and interaction opportunities by retargeting billboard or commuter network audiences via mobile display ads.

This is achieved by geo-fencing the digital billboard and commuter network sites within a 200 metre radius, and then serving a display ad to all mobile devices seen within the specified boundaries within the next 2 days.

This partnership means that the strengths of out-of-home media (branding & awareness) can now be linked to the strengths of mobile media, providing both message frequency and a more immediate call-to-action opportunity. The partnership will also deliver valuable insights into the attribution role of out-of-home.