How do you develop an evidence-based strategy and solution?

Effective product, service and campaign development relies on deep insight into your customers or audience. Our Insight Lab brings together experts in consumer and stakeholder engagement, qualitative research, rangahau Māori and our rich behavioural databases to guide your strategy and support your team. Our experienced team weave together traditional, digital and kaupapa Māori approaches to research. We work hand-in-hand with you to understand consumer needs and to listen to the voice of your audience. We draw on academic and industry best practice to give you the best possible data.

We’ll help you answer the big questions you face today

What matters to our audience? How do we create change? 
Are we losing cut‑through and why? How can we grow our market?

Our expert team can deliver:

Behavioural insights

Rangahau Māori

Insight generation

Mahi tahi / co-design

Brand health monitoring

UX optimisation

Audience segmentation

Campaign optimisation

Literature review

Impact monitoring

Creative resonance testing


Our partnership with Māori social enterprise the KŌ Kollective gives us direct access to Māori communities while we support grassroots capacity development. This approach ensures authentic whānau voices are involved throughout our work.

We add to our expert capacity when necessary through our associates at Standard of Proof, providing access to data scientists ensuring leading evaluation and research practice.