We all love our flowering pohutukawas over the Christmas season, but if we are not careful there will be none to enjoy.
Myrtle rust is an invasive fungus that can destroy our native plants and is spreading fast in these warmer months, so we needed to create a campaign that told the public to look out for it and report it if seen on certain trees.
The campaign needed to be eye catching and visually appealing so the use of different media was an important way to demonstrate this.
Take a look at it here.
If you are looking for some creative ideas to get cut-through in the public arena give us a call, or email us on firstname.lastname@example.org as we would really like to share our knowledge with you.