So how did we build such a strong, long-lasting community of breastfeeding parents and advocates?
We created the BreastfeedingNZ Facebook page. A platform for parents, whānau and caregivers to find educational and emotional support. We also appointed two lactation specialists to provide daily free and private support to parents through Messenger.
Since 2009, we’ve been building up the page to become a trusted source for māmā and whānau. Listening to the community, adapting our content to new guidelines and trends and ensuring a consistent engagement strategy have been key elements to keeping this platform successful over the years.
We also produce digital, outdoor and print placements to grow page followers, increase awareness and normalise breastfeeding within the wider community.
What started in 2009 as an “experimental” approach to promote breastfeeding, has now become a sustainable online community for all parents in Aotearoa (and beyond).
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