The Suzuki Baleno has recently had a facelift and to support the refreshed design we worked with our client Suzuki New Zealand to develop an integrated launch campaign.
The new Baleno is the ultimate everyday car and appeals to a wide range of people. So for the launch we used persona targeting, segmenting the Baleno audience into four groups based on lifestyle characteristics such as Family First and Single & Free.
The campaign creative was then modified to each of these audiences, highlighting the features desirable for their different lifestyles. Using a bold, sophisticated style we produced a range of material to run across digital, radio, print, search and a range of dealer support materials.
You can learn more about the new Baleno here.