According to a survey of 3,500 marketers worldwide (including New Zealand and Australia) run by Salesforce, 53% of the marketers plan to adopt AI in two years. Are you one of them?
Some of the areas where marketing leaders expect that AI will have a substantial or transformational impact on their business over the next five years are improving efficiency (predictive analytics, lead scoring, business insights, productivity) and advancing personalisation (personalised content, dynamic landing pages, predictive customer journeys).
Most of the big corporations are developing programmes that include AI and marketers from companies of all sizes are implementing machine learning into their marketing strategies. The problem is that if you don’t plan to incorporate AI now, it might be too late to face your competitors’ advantage in 12 or 24 months.
At GSL Promotus, we have experience applying machine learning to deliver more relevant advertising, building lookalike audiences and optimising advertising targeting among others.
Get in touch with us to see how your business can improve revenue or results applying these solutions, and gain a better understanding of the future of marketing, today.