From October you may find a colourful new 50 cent coin in your change! The Armistice Day coin is being issued by the Reserve Bank of New Zealand to commemorate the centenary of the end of World War 1.

To support the launch of this new coin, we have worked on an exciting public awareness campaign to inform all New Zealander’s that it is legal tender, and they have the option of keeping it, or spending it.

In order to reach as many Kiwis as possible, we decided to run a full market day on October 2nd. All media was heavily tailored to this day, including displaying the Armistice Day Coin on every digital Adshel across the country.

Keep an eye out for the new coin and be sure to download the new Armistice Day Coin augmented reality app – just click below.

If you would like to discuss this campaign further with us, call us on: (04) 384 5994 or email us on

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