We recently had the privilege of helping our client Suzuki New Zealand bring together a brand-new partnership with Whānau Āwhina Plunket. Suzuki is now the official vehicle partner for Plunket, providing new cars for the nationwide fleet, to be driven by nurses and support staff on home visits and other important work in the community.
Both Suzuki and Plunket put everyday Kiwis at the heart of everything they do, with a priority focus on families and local community. Both are trusted brands with a long history in New Zealand. They have a strong alignment of core values and philosophies and share a strong commitment to safety.
We are proud to be involved with this partnership and working on a number of joint marketing initiatives on behalf of the two brands. Our work so far has included bringing the partnership together in the first instance, and the creation of a wide range of content for press releases, websites, social channels and materials for Suzuki dealers to use.
We will be promoting important initiatives such as the Suzuki Parent Promise, where a Plunket recommended car seat will be supplied for free when a Plunket family purchases a new Suzuki, and other joint marketing activities based around their shared values and focus areas, such as safety and injury prevention in and around cars.
We pride ourselves on finding and facilitating opportunities that provide a great fit for our clients and we’re excited about this new partnership and the opportunities that exist for Suzuki and Plunket to leverage off each other’s activity in a positive way in our communities.