We recently had the pleasure of helping Suzuki develop a campaign for the Baleno RS. This top-of-the-line Baleno model with BoosterJet turbo performance attracts those customers who value premium features, interior space, and good performance in the medium sized car category.
The job of this campaign was twofold – a “save $2,000” message, and the introduction of some new colours to the range, including the stunning new Autumn Orange.
With the Baleno RS 15 second TV commercial already existing, an edit was required to add the Autumn Orange colour. This needed the experience of our film editor to carefully retouch three of the existing moving car shots. No easy task! A new endframe featuring the hero Autumn Orange car was also created.
Photography of the new hero colour Autumn Orange Baleno was also needed to capture local imagery that will be used on Suzuki’s website, and also for social content. We planned a full day photoshoot shot over three different locations in the Northern Wellington region, enabling us to capture a great variety of lifestyle, residential and urban imagery.
A fully integrated campaign for Baleno RS is rolling out in a range of digital channels, television, magazine, radio, web and dealer assets.
Read more about the Baleno RS here.