From September 1, our client Suzuki New Zealand Limited will once again be the distributors of Suzuki marine engines. The distribution and marketing of marine outboard motors has, for the last 20 or so years, been handled out of Australia, but the New Zealand subsidiary of Suzuki worldwide now takes over that responsibility for this corner of the planet.
We have been working with the team at Suzuki NZ to re-establish their branding and positioning in the NZ marine market, including the development of a new website and the full range of marketing collateral to support their network of outboard dealerships.
It is exciting for us to add another category to the work we already do for Suzuki New Zealand on the automotive and motorcycle categories, and we’re enjoying the challenge and the learnings that come from it.
Watch this space for more updates on the launch of Suzuki Marine in the coming weeks.