As part of Suzuki’s sponsorship with the Silver Ferns, our client wanted to show the team how much support they had as they took on the world in the Netball World Cup.
To do this we helped create ‘The Team Behind the Team’, a web and event-based activation that allowed fans to provide a picture of themselves to show their support for the team.
Hundreds of photos were collected online through WOOBOX or at a photo booth set up during the June Netball series, and used to create videos, interactive graphics and a mosaic poster as a gift to the Silver Ferns.
This project included concepting, design and the use of specialist mosaic software that allowed us to manipulate all the images and create the team mosaic. It also gave us the ability to develop fun, engaging mosaic videos which were played at the June series games and used on social media.
The most exciting and interactive part was once the final poster was completed, a digital version was hosted on Suzuki’s website where fans could zoom in to see their own photo!
The final poster was gifted to the Silver Ferns and they took it with them to Liverpool, where of course they went on to become World Champions!
A huge congratulations to the Silver Ferns, and a big thank you to everyone who contributed their photo to be part of the Team Behind The Team.
Click here to explore the Zoomable Team Mosaic.