It’s been quite a ride helping Suzuki NZ launch their latest exciting model, the all-new Swift Sport, and we’re thrilled to see the campaign out in the market and the cars beginning to fly off the dealer’s yards. The new generation Swift Sport has been upgraded with a new lightweight frame, aggressive sports styling, and powerful BoosterJet Turbo Engine, making it Leaner, Meaner and Swifter than ever before.
Our integrated launch campaign uses high-impact visuals and video to show the car doing what it does best, and a wide range of materials are currently running across digital and traditional channels to grab the attention of the car-buying market.
Alongside the above the line marketing, this campaign has included the use of new digital technologies, such as Augmented Reality allowing prospective customers to literally picture the new Swift Sport in their driveway at home, seeing it from every angle at life-size, with interactivity allowing them to look at all of the colours available, open the doors to look at the interior and even open the hatch to see how big the boot is.
Download the App here to try this experience for yourself.
The place to really see the new Swift Sport in its element is on the Racetrack, but because not everyone can have that opportunity first hand, we are bringing it to them virtually. We have created a 360 video experience, showing customers the car inside and out, and then taking them on a hot-lap of Highlands MotorSport Park in Cromwell with NZ Rally Driver, and Suzuki Dealer Principle, Emma Gilmour.
For all of the information on this new model click here.
If you’re interested in seeing how AR and 360 video could work for you, please get in touch with us. Call us on (04) 384 5994 or email us on firstname.lastname@example.org