There’s a special new Swift in town and it’s already turning heads. We were excited to help Suzuki launch the limited edition Swift SR3 this month – it’s unique, with plenty of attitude, and clad in a bevy of cool black accessories.
Based around the GL model, and targeted to a slightly younger audience, this is a Swift that has all the sporty good looks but without the bigger price tag of its legendary turbo-boosted siblings. Put all this in the pot and the “Get the Look” creative positioning was born.
A special model like SR3 deserves a little noise and cut-through in a very busy car market and our team responded, planning and executing a fully integrated campaign. Along with a locally produced 15 second TVC showcasing SR3’s unique good looks and black accessories, we also arranged a photoshoot that gave us some great still imagery. The final campaign rolled out in a range of digital channels, radio and at dealer level with a sales brochure, press and other point-of-sale support materials.
With a limited number of these special Swifts available, we don’t reckon they’ll last very long, so if you want the look, take a look and get the look with Swift SR3 by Suzuki.
Read more about Swift SR3 here.